Urban Music Identity
Urban Music Academy, a new music school focused on helping teenagers take their music careers to the next level, was ready to establish its brand identity in a crowded market. With a fresh approach to music education, the Academy aimed to empower students to hone their craft, collaborate with peers, and gain the skills necessary for success in today’s dynamic music industry. However, as a new player in an already competitive sector, the school needed a unique and compelling identity to stand out and make a lasting impression on its target audience.
As the very first logo for Urban Music Academy, I focused on crafting a dynamic and contemporary symbol that would evoke the essence of modern music culture. The logo combines sharp, clean lines with abstract shapes inspired by soundwaves while also emphasising how important connections are in this industry and how they can connect their students to key players in developing their careers, visually representing the fluid and evolving nature of music. The color palette was kept bold with a mix of urban-inspired tones—neon accents paired with dark, solid backgrounds to give the logo a youthful, yet grounded aesthetic.
The branding for Urban Music Academy successfully launched the school into a competitive market with a strong, unique, and dynamic identity that appealed directly to its target demographic. The vibrant logo, modern design, and clear messaging helped the Academy stand out in the crowded field of music education, driving substantial growth in both student enrollment and community engagement.
August 2024
Identity design, Branding, Animation
designed and documented by Bogdan Virga
As the very first logo for Urban Music Academy, I focused on crafting a dynamic and contemporary symbol that would evoke the essence of modern music culture. The logo combines sharp, clean lines with abstract shapes inspired by soundwaves while also emphasising how important connections are in this industry and how they can connect their students to key players in developing their careers, visually representing the fluid and evolving nature of music. The color palette was kept bold with a mix of urban-inspired tones—neon accents paired with dark, solid backgrounds to give the logo a youthful, yet grounded aesthetic.
The branding for Urban Music Academy successfully launched the school into a competitive market with a strong, unique, and dynamic identity that appealed directly to its target demographic. The vibrant logo, modern design, and clear messaging helped the Academy stand out in the crowded field of music education, driving substantial growth in both student enrollment and community engagement.
August 2024
Identity design, Branding, Animation
designed and documented by Bogdan Virga